Microsoft has launched a new Xbox marketing campaign showing the different ways Xbox games can be played. The campaign is designed to educate gamers that they don’t need an Xbox console to play Xbox games. The campaign has “This is an Xbox” as its tagline.
“Whether you have an Xbox console, PC, Samsung Smart TV, handheld, mobile phone, Amazon FireTV Stick, or even a Meta Quest, you have an Xbox,” read the new Xbox marketing campaign video description. “In fact, you’re probably reading this right now from an Xbox”.
“A showstopping library of iconic franchises and upcoming games including Call of Duty: Black Ops 6, Indiana Jones and the Great Circle™, Avowed, and Microsoft Flight Simulator 2024 awaits you on your Xbox of choice.”
Earlier this year, the Xbox community was enraged when the company announced that four first-party titles were heading to rival platforms. Ever since, the future of the Xbox console has been in doubt—although the execs insist the next console will be a generational leap.
New Xbox marketing campaign cast doubt on Xbox consoles
Considering the fact that Microsoft has consistently lost to PlayStation in the infamous console war with each generation of console released, there appears to be no incentive on their part to keep fighting. Instead, Microsoft is now shifting its strategy to meeting players on the platforms they use the most, a point highlighted by the new Xbox marketing campaign.
“At Xbox, we’re building a future defined by player choice—where people can play their favorite games, discover new adventures, and connect with friends, wherever and however they love to play,” said Senior Director of Xbox Marketing Craig McNary.
“We also believe that gaming should be easy to access and available for everyone, so whether you have an Xbox console, play on PC, with Samsung Smart TVs, handhelds, mobile phones, Amazon Fire TV, or a Meta Quest headset with Game Pass Ultimate, you can play with Xbox.
“This Is an Xbox invites people to play with Xbox across multiple devices and screens. It showcases the evolution of Xbox as a platform that extends across devices, with bold, iconic, fun visuals and a light-hearted tone. Launching today, the campaign will come to life in a variety of ways.”
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In line with the new Xbox marketing campaign, Microsoft has launched an online quiz comprising 11 questions for players to choose what is and what is not an Xbox. The faster you answer the question, the higher your score. We scored 1,687 when we took the quiz.
Have you tried playing Xbox games through a medium other than consoles and PCs? Share your experience in the comment box below.
