Last year, Unity ran into problems with its community after controversial price hikes. Consequently, the community called for the boycott of the company’s tools eventually leading to the stepping down of the company’s former CEO John Riccitiello. At some point during the backlash, the company had to shut offices because of “credible death threats”.
After Riccitiello stepped down, Jim Whitehurst, the former IBM president was appointed interim CEO. However, Unity has now appointed a substantive CEO in the person of Matthew Bromberg, a former Electronic Arts and Zynga executive.
ALSO READ: Ninja Theory Promises Something Every Day Until May 21 When Senua’s Saga: Hellblade II Launches
Bromberg will be in charge of turning the battered image of the company around and restoring the lost confidence among its community of users. Bromberg previously held the role of group general manager of BioWare before pivoting to spearheading EA’s mobile business.
According to reports, Bromberg will receive a $850,000 base salary with a sign-on bonus worth $2 million. He will bring over two decades of industry experience, including last serving as the chief operating officer at Zynga, a position he held until 2022.
“I am thrilled to join Unity as it embraces its next chapter,” Bromberg said in a statement. “I look forward to working with Jim, the Board, and the incredible people of Unity to provide the best-integrated platform for creators to bring great games and experiences to their audiences globally while also helping accelerate the Company’s revenue growth and profitability.”
Bromberg is stepping into the company’s top position at a time when it is facing multiple hurdles. In January, the company announced a mass layoff that will dump about a quarter of its global workforce in a move to “drive long-term success and profitability”.
The financial details of Bromberg’s appointment at Unity were revealed in a post published by Game Developer. The figure is really interesting for a company that laid off a massive number of employees to save costs and ramp up royalties just months ago.
